Shoploop: A new interactive video shopping platform by Google

Google has launched an interactive video shopping platform called Shoploop that will help people experience the look and feel of products, they like to shop for in real life without going to a physical store.

San Francisco: Shoploop, developed by Google's in-house lab for experimental projects named 'Area 120' is now available on mobile and the desktop version will be rolled out soon, the company said in a statement. To know more, click on the video below:-

You can review, try, and recommend products and help others shop directly from videos.

Google tweeted about how Shoploop videos will work. All Shoploop videos are shorter than 90 seconds and help people discover new products in an entertaining way, whether they want to try at-home nail stickers, revive second-day hair or get a concealer that gives full coverage.

• Shoploop combines social, video and commerce to help you discover new beauty products with short, entertaining videos. Learn more about this new shopping experience → https://t.co/IXd70qg7iM pic.twitter.com/ZyRC43mb73

  — Google (@Google) July 16, 2020 " class="align-text-top noRightClick twitterSection" data="

  Shoploop combines social, video and commerce to help you discover new beauty products with short, entertaining videos. Learn more about this new shopping experience → https://t.co/IXd70qg7iM pic.twitter.com/ZyRC43mb73

  — Google (@Google) July 16, 2020

  ">

  Shoploop combines social, video and commerce to help you discover new beauty products with short, entertaining videos. Learn more about this new shopping experience → https://t.co/IXd70qg7iM pic.twitter.com/ZyRC43mb73

  — Google (@Google) July 16, 2020

"The experience on Shoploop is more interactive than just scrolling through images, titles, and descriptions on a traditional e-commerce site," said Google.

• Shoploop also helps users get product reviews from real people who are knowledgeable about the products in a particular area.
• Once you find a product that interests you, you can either save the product to buy it later or click straight to the merchant's website to complete the purchase.
• You can also follow your favorite Shoploop creators and share videos you like with your friends and family.
• Google said that currently, it is focused on content creators, publishers, and online store owners in the beauty industry in categories such as makeup, skincare, hair, and nails.
  
  

"If you are a content creator or a store owner in any of these product areas, you can apply through our website to be an exclusive Shoploop creator," said the company.

(Inputs from IANS)