'फेयर अँड लव्हली' क्रीमचे नाव बदलणार, 'फेयर' शब्द हटवण्याने सुटणार का प्रश्न?

मुंबई - काही वर्षांपासून तथाकथित सुंदरतेचे प्रतिक समजली जाणारी आणि गोरेपणाच्या भावनेला प्रोत्साहन देणाऱ्या 'फेयर अँड लव्हली' क्रीमचे नाव आता बदलण्यात येणार आहे. हिंदुस्थान युनिलिव्हर लिमिटेड (एचयूएल) ने आपल्या या ब्युटीब्रँडच्या नावातून 'फेयर' हा शब्द हटवण्याचा निर्णय घेतला आहे.

या निर्णयाचे सर्व क्षेत्रातून आणि समुदायातून स्वागत होत आहे. बॉलिवूड सेलेब्रिटीजनीही याला पाठिंबा दर्शवला आहे. याला समर्थन देताना अभिनेत्री कंगना रनौतने म्हटले आहे, "ही लांबलचक आणि कधी कधी एकट्याने लढवली गेलेली लढाई आहे. परंतु परिणाम तेव्हाच होतो जेव्हा संपूर्ण देश यात सहभाग घेतो."

• It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement 👏👏👏👏https://t.co/9xv1nkQm5P

  — Team Kangana Ranaut (@KanganaTeam) June 25, 2020 " class="align-text-top noRightClick twitterSection" data="

  It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement 👏👏👏👏https://t.co/9xv1nkQm5P

  — Team Kangana Ranaut (@KanganaTeam) June 25, 2020

  ">

  It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement 👏👏👏👏https://t.co/9xv1nkQm5P

  — Team Kangana Ranaut (@KanganaTeam) June 25, 2020

आपल्या त्वचेच्या रंगामुळे पक्षपाताचा संघर्ष केलेल्या सुहाना खानने या पावलांचे कौतुक केले आहे. तिने इन्स्टाग्रामवर ब्रँडच्या घोषणेचा पुनुरुच्चार करणाऱ्या पोस्टला शेअर करीत लिहिलंय, "हिंदुस्थान युनिलिव्हरने घोषणा केली आहे की, ते आपल्या त्वचा उजळ करण्याच्या 'फेयर अँड लव्हली' क्रीमचे री-ब्रँडिंग करणार आहे आणि उत्पादनाच्या नावातून फेयर हा शब्द हटवणार आहे."

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  From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest ... all newspapers read ... dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started... and finally I did my first film and from an absolute Ajnabee to Hindi film industry ...I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this... To me sexy is the personality not just the colour of your skin...why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon🙏

  A post shared by bipashabasusinghgrover (@bipashabasu) on Jun 25, 2020 at 8:32pm PDT

  " class="align-text-top noRightClick twitterSection" data="

  View this post on Instagram

  From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest ... all newspapers read ... dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started... and finally I did my first film and from an absolute Ajnabee to Hindi film industry ...I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this... To me sexy is the personality not just the colour of your skin...why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon🙏

  A post shared by bipashabasusinghgrover (@bipashabasu) on Jun 25, 2020 at 8:32pm PDT

  ">

  View this post on Instagram

  From the time I was growing up I heard this always,”Bonnie is darker than Soni.She is little dusky na?“Even though my mother is a dusky beauty and I look a lot like her.I never knew why that would be a discussion by distant relatives when I was a kid. Soon at 15/ 16 I started modelling and then I won the supermodel contest ... all newspapers read ... dusky girl from Kolkata is the winner.I wondered again why Dusky is my first adjective ??? Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it. Another discovery of mine:) Once I came back into India and film offers started... and finally I did my first film and from an absolute Ajnabee to Hindi film industry ...I suddenly was accepted and loved. But the adjective stayed which I started liking and loving by then.DUSKY girl wows the audiences in her debut film. In most of my articles for all the work I did,my duskiness seemed to be the main discussion.. it attributed to my sex appeal apparently.And sexy in Bollywood started getting accepted widely.I never really understood this... To me sexy is the personality not just the colour of your skin...why my skin colour only sets me apart from the conventional actresses at that time.But that’s the way it was.I didn’t really see much of difference but I guess people did.There was a strong mindset of Beauty and how an actress should look and behave.I was DIFFERENT as it was pointed out. Didn’t really stop me from being and doing all that I loved. Well you see I was confident and proud of who I was from childhood.My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever. Many skin care endorsements with loads of money was offered to me in the last 18 years ( some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown skinned. It’s a deep rooted stigma. It’s a mammoth step from the brand... and other brands should follow in the same footsteps soon🙏

  A post shared by bipashabasusinghgrover (@bipashabasu) on Jun 25, 2020 at 8:32pm PDT

बिपाशा बसूने आपल्या त्वचेच्या रंगाबद्दल एक पॉवरफुल्ल निवेदन शेअर केले आहे.

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  It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower

  A post shared by Abhay Deol (@abhaydeol) on Jun 25, 2020 at 9:08pm PDT

  " class="align-text-top noRightClick twitterSection" data="

  View this post on Instagram

  It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower

  A post shared by Abhay Deol (@abhaydeol) on Jun 25, 2020 at 9:08pm PDT

  ">

  View this post on Instagram

  It took a world backlash and the #blacklivesmatter movement to give us a push in this direction. But make no mistake, all of you who have been vocal about the need for a cultural shift in regard to the sale and endorsement of fairness creams in our country contributed to this victory. We have a long way to go in breaking our conditioning of what constitutes for beauty, but this is a small step in the right direction. It’s the starting point to a long road ahead. What a beautiful beginning! #nomorefairandlovely #peoplepower

  A post shared by Abhay Deol (@abhaydeol) on Jun 25, 2020 at 9:08pm PDT

अभय देओलने ही एक चांगली सुरूवात असल्याचे म्हटले आहे.

अभिनेत्री रिचा चढ्ढाने आपल्या इन्स्टाग्रामवर लिहिलंय, "भारतासारखेच अशी अनेक राष्ट्र आहेत जिथे इंग्रजांनी राज्य केले. अशा देशामध्ये गुलामी एका मानसिक रुपातून धारण करीत असते. आम्हाला वाटायाला लागते की आपला रंग, आपली भाषा, आपले जेवण चांगले नाहीय...आणि हे इंग्रज आम्हाला सतत सांगतही आले होते....दुर्दैवाने या गोष्टी हीन समजून त्या बदलण्याचा प्रयत्न करीत असतो. लहानपणापासून आपल्याला शिकवले जाते की गोरां रंग म्हणजे सुंदर. पूर्वी सिनेमाची गाणीही असायची, हम काले है तो क्या हुआ दिलवाले है...असे गाणे आजच्या तारखेला बनू शकते? सर्व गोष्टी बदलायला वेळ लागतो. आपल्या रंगावर आपल्याला अभिमान असला पाहिजे. आपल्या पोस्टसोबत रिचाने एक फोटोही शेअर केलाय. यात ती टीशर्टमध्ये दिसत आहे. यात लिहिलंय, नॉट फेयर बट लव्हली."

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  “NOT FAIR BUT LOVELY”, I had gotten this printed on a T shirt back in 2015. Yesterday, the brand @fairandlovely_id and I were finally in agreement! 👏🏽💕❤️Yesterday, they dropped the word FAIR from their product name... Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled ! It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it’s not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive! Bravo @fairandlovely_id 👏🏽 . . . मुझे लगता है कि भारत की तरह,बहुत से ऐसे देश हैं जहाँ अंग्रेज़ों ने राज किया।अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है।हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... “ हम काले हैं तो क्या हुआ दिल वालें हैं”... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए! . . . #NotFairButLovely #RacismIsAVirus #RichaChadha #richareccomends #Truth #lockdown #selfhate #postcolonial #actorslife #fairandlovely

  A post shared by Richa Chadha (@therichachadha) on Jun 26, 2020 at 12:41am PDT

  " class="align-text-top noRightClick twitterSection" data="

  View this post on Instagram

  “NOT FAIR BUT LOVELY”, I had gotten this printed on a T shirt back in 2015. Yesterday, the brand @fairandlovely_id and I were finally in agreement! 👏🏽💕❤️Yesterday, they dropped the word FAIR from their product name... Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled ! It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it’s not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive! Bravo @fairandlovely_id 👏🏽 . . . मुझे लगता है कि भारत की तरह,बहुत से ऐसे देश हैं जहाँ अंग्रेज़ों ने राज किया।अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है।हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... “ हम काले हैं तो क्या हुआ दिल वालें हैं”... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए! . . . #NotFairButLovely #RacismIsAVirus #RichaChadha #richareccomends #Truth #lockdown #selfhate #postcolonial #actorslife #fairandlovely

  A post shared by Richa Chadha (@therichachadha) on Jun 26, 2020 at 12:41am PDT

  ">

  View this post on Instagram

  “NOT FAIR BUT LOVELY”, I had gotten this printed on a T shirt back in 2015. Yesterday, the brand @fairandlovely_id and I were finally in agreement! 👏🏽💕❤️Yesterday, they dropped the word FAIR from their product name... Before you attack the brand for only paying ‘lip service’, please remember, it takes many generations for ideas to change. There is demand and hence there is supply...We have been told since we were children, that fairness is the only definition of beauty! It is also another unfortunate byproduct of colonialism and casteism! But it’s 2020, and a lot of BS is getting dismantled ! It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it’s not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive! Bravo @fairandlovely_id 👏🏽 . . . मुझे लगता है कि भारत की तरह,बहुत से ऐसे देश हैं जहाँ अंग्रेज़ों ने राज किया।अक्सर ऐसे देशों में ग़ुलामी एक मानसिक रूप भी धारण कर लेती है।हमें लगने लगता है की हमारा रंग, हमारी भाषा, हमारा खाना अच्छा नहीं है... और यही अंग्रेज़ हमें लगातार बताते भी थे... ये दुर्भाग्यवश है की हम अपनी ही चीज़ों को हीन, (inferior) समझकर उन्हें बदलने की कोशिश करते हैं... बचपन से ये बताया जाता है कि गोरा रंग ही ख़ूबसूरत है ! पहले तो फ़िल्मों में गाने भी यू ही बनते थे जैसे कि ... “ हम काले हैं तो क्या हुआ दिल वालें हैं”... क्या ऐसा गाना आज की डेट में बन सकता है? सब चीज़ों को बदलने में समय लगता है... हमें अपने रंग पर गर्व होना चाहिए! . . . #NotFairButLovely #RacismIsAVirus #RichaChadha #richareccomends #Truth #lockdown #selfhate #postcolonial #actorslife #fairandlovely

  A post shared by Richa Chadha (@therichachadha) on Jun 26, 2020 at 12:41am PDT

हेही वाचा - सुशांतचे सोशल मीडिया अकाऊंट कोण चालवत आहे? 'महाभारत' फेम रुपा गांगुलींचा गंभीर आरोप

एचयूएलने आपल्या निवेदनात लिहिलंय, "गेल्या एका दशकात फेयर अँड लव्हलीने महिला सशक्तीकरणाला संदेश दिला. ब्रँडचा दृष्टीकोन सुंदरतेबद्दलची समग्र दृष्टी बदलण्याचा आहे." याशिवाय एचयूएलने फेयर अँड लव्हलीच्या पॅकेजवरुन 'फेयर/फेयरनेस' 'व्हाइट/व्हाइटनिंग' आणि 'लाइट/लाइटनिंग' असे शब्दही हटवले आहेत. आता एचयूएल नव्या नावाला मंजूरी मिळण्यासाठी प्रशासनाकडून प्रतीक्षा करीत आहे. पुढच्या काही महिन्यात नाव बदलण्याची अपेक्षा आहे.