Hyderabad: Bollywood actor Alia Bhatt featured in Mohey's digital film campaign which strives for a balance between tradition and equality while celebrating the happy union of marriage. Bhatt headlines the campaign starring in the video fueled with emotions, which celebrates brides and families who rethink wedding traditions in modern times, to redefine into progressive ones.
The advert has divided social media into two as many found that the film presents a small but significant gesture of respect and equality while others slammed makers for misinterpreting Hindu traditions as they proposes a change from Kanyadaan to Kanyamaan.
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Those who are raising objections against the 'Kanyadaan to Kanyamaan' concept have found strong support from actor Kangana Ranaut. Taking to her social media account, Kangana has shared a long note and captioned it with, "Humble request to all brands ….. don’t use religion, minority, majority politics to sell things …. Stop manipulating naive consumer with shrewd divisive concepts and advertising…#mohey @aliaabhatt."
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A few minutes later, the National Award-winning star again took to Instagram and this time her target was the brand. Sharing another lengthy note, Kangana wrote, "Don’t become a pest who loves to abuse and condemn Hinduism just because it is the most tolerant religion @moheyfashion."
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Meanwhile, talking about her being part of the campaign, Alia told a newswire that she absolutely believes in this thought. "I am glad that I could be a part of this film and convey a message that might bring about a positive change in the society," said Alia.
