On April 30 this year, people across the country will celebrate Akshaya Tritiya, which is traditionally associated with buying gold as a symbol prosperity and good fortune. But in 2025, the ritual carries a sharper edge of significance: gold prices are soaring, reaching historic highs not seen in years. In a country where gold isn't just an investment but a gift, a mark of status, and a guardian of family history, this surge in value makes the act of buying gold feel even more momentous.
Globally, economic uncertainty (think inflation, geopolitical tensions, market volatility) is pushing more people towards traditional, tangible assets like gold. In such times, gold historically performs well. Buying gold jewellery now is also a strategic financial move, protecting your savings from market shocks. Traditionally, Akshaya Tritiya sees a surge in demand for gold, and with gold prices already high, further festive buying could push prices even higher in the coming weeks. In other words, buying now could save you from paying even more later.
What makes this moment truly fascinating is how our relationship with gold jewellery is evolving in subtle but important ways. Historically, gold purchases during Akshaya Tritiya were a straightforward affair: a chain, perhaps, or a pair of earrings tucked away for future use. The focus was on the metal itself: its weight, its purity, its ability to hold or appreciate in value. Jewellery was often conservative, since it was meant to last decades without ever going out of style.
In 2025, tradition and modernity are meeting for jewellery, and what you wear says as much about your sense of personal style as it does about your belief in gold’s eternal value. Simran Shah, Vice President of Sales at Kama Jewelry, notes a visible shift in what today's buyers are seeking. The spirit of Akshaya Tritiya is about welcoming prosperity that is unending — akshaya literally means “never diminishing”. And what better reflection of that spirit than jewellery that doesn't just sit in a locker, but lives, breathes, and evolves with you? Gold is no longer just wealth hidden away for emergencies. It is a daily, visible expression of self. It marks moments. Shah shared with us the hottest gold jewellery trends for Akshaya Tritiya and beyond.
The Era of Statement Pieces
Start with the obvious: bigger is better this year. Statement necklaces and layered chains are no longer reserved for Bollywood red carpets or destination weddings. Everyday buyers (young professionals, stylish homemakers, and even retired couples) are looking for bold chains, chunky rings, and eye-catching earrings that do more than accessorize. They project confidence, character, and individualism.
These aren’t the dainty necklaces of old. They are pieces that demand attention, and paradoxically, offer a timelessness in their very audacity. One could argue that a bold necklace today will feel just as iconic 20 years later as the classic mangalsutra does now.
Ears That Speak Volumes
Bold earrings are another key trend, and the bigger, the better. Oversized hoops, chandeliers dripping with pearls, or vibrant gemstone studs — these are no longer considered “too much” but are the centrepiece of a look. A single bold earring set can transform an outfit, making it festive without the need for heavy accessorizing elsewhere.
This trend reflects a social shift: a move away from “complete sets” towards individual statement pieces that tell their own story. A generation ago, matching your necklace to your earrings to your bangles was mandatory. Today, it's seen as slightly old-fashioned.
Arm Candy and Architectural Rings
This is also the season of stacked bracelets and sculptural rings. Imagine an armful of intricately detailed bangles or a set of stacked rings, each with its own design, but together forming an effortless, artistic arrangement. These aren't the polished, “perfect” sets of jewellery your grandmother owned. They are maximalist, layered, textured: a curated chaos that somehow manages to look intentional and modern. Sculptural rings with oversized stones will be particularly popular.
If you’re buying gold this Akshaya Tritiya, don't just think of it as an investment. Think of it as a story you’ll wear: bold, brilliant, and completely your own.
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